The Story Behind Buy A Bigger Horse

Welcome to Buy A Bigger Horse (BABH)—a brand built on passion, humor, and the deep, slightly irrational love co-creators Anne and Charlene have for their four-legged family members.

From A Simple Joke to a Grand Idea

The whole thing started, as many good equestrian ideas do, with a slightly uncomfortable truth. Charlene was showing dressage and chatting with her partner, Anne, in the announcers’ booth at a local show. Following a test, the comment was made:”Did you see my test? Boy, my butt looked fat!” Anne, ever the quick wit, blamed the white breeches. Charlene’s reply?”Next time, I’ll wear black, or get a bigger horse!” The laughter that followed—the kind that hits you right in the gut—was the beginning.

The joke, ”If you want your butt to look smaller, buy a bigger horse,” became our unofficial motto, capturing the perfect mix of self-deprecating humor and devotion that defines our community. It was too good not to put on a t-shirt, and it quickly grew into the brand you see today.